SEM Intern

Basic Requirements for an SEM Intern

1. Education & Experience:

   • Fresher or 0-1 year of experience in SEM, PPC, or digital marketing.
   • Bachelor’s degree in Marketing, Business, IT, or a related field (preferred but not mandatory).

2. Basic SEM & PPC Knowledge:

   • Understanding of Google Ads, Bing Ads, and Pay-Per-Click (PPC) advertising.
   • Familiarity with search, display, shopping, and video ads.

3. Keyword Research & Campaign Setup:

   • Basic knowledge of Google Keyword Planner and how to find relevant keywords.
   • Understanding of match types (Broad, Phrase, Exact) and negative keywords.

4. Ad Copywriting & Optimization:

   • Ability to write compelling and high-converting ad copies.
   • Basic understanding of ad extensions, A/B testing, and CTR improvement techniques.

5. Budgeting & Bidding Strategies:

   • Understanding of CPC, CPA, ROAS, and bid adjustments.
   • Familiarity with manual and automated bidding strategies.

6. Google Ads & Analytics Tools:

   • Basic knowledge of Google Ads Manager, Google Analytics, and Google Tag Manager.
   • Understanding of UTM tracking and conversion tracking setup.

7. Data Analysis & Reporting:

   • Ability to track CTR, CPC, Conversion Rate, Quality Score.
   • Experience with Excel/Google Sheets for data analysis and reporting.

8. Passion for Digital Advertising:

   • Willingness to learn and stay updated with Google Ads policies and SEM trends.
   • Strong analytical and problem-solving skills.